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The “Keyes” to Saving Blockbuster

How do you breathe new life into a fading retail dynasty? That’s the big question at Blockbuster these days. The company made a brilliant move this week — brining in former 7-Eleven guru Jim Keyes.

The former convenience store CEO knows how to get folks to buy stuff once they are inside a store. He is a data crunching savant. If Blockbuster can be saved, it will be with Keyes. Here is my article on 5 ways to save Blockbuster Video.