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Archive for June, 2008

From Great to Good

I knew that I would be ruffling a few feathers with Thursday’s 5 Stocks That Will Never Be Great Again column. I took a look at five companies with passionate investors. Starbucks. General Electric. Microsoft. Blockbuster. Dell. Then I explained why the companies will have to settle for simply being good — but no longer great — in the future. This doesn’t mean that they will be terrible investments. Good is, by definition, good enough. However, when investors expect greatness, they always have to stay on top of their investments, because there is always someone waiting with a new mousetrap to unload.